The Challenge
Boysen is the leading paint brand in the Philippines, with a portfolio defined by both scale and creativity, they offer over 4,000 paint colors, many carrying distinctive and imaginative names like “Voldemort,” “Emoji Master,” and “I Love To Boogie.” Despite the breadth and uniqueness of its color library, most people are not familiar with the thousands of shades the brand has to offer, let alone the creative paint names they have. At a time when audiences are consuming more humor-driven content than ever, this presented a timely opportunity: to tap into one of Boysen’s most underutilized assets, its unconventional color names, and turn them into something culturally relevant.
The Solution
Boysen Color Stories turns the brand’s 4,000+ paint color names into a platform for co-creation and content generation. Each swatch is treated as a creative prompt, encouraging users to develop short-form videos inspired by the paint names. TikTok creators, comedy influencers, and everyday users caught on, leading to a wide range of outputs – from comedic sketches to witty origin stories, making the product inherently entertaining and shareable online. To increase participation, we launched boysencolorstories.com, a platform where anyone could explore the color names, see the stories, and upload their own short-form content, turning audiences into contributors. More people are discovering the full range of colors. Boysen has to offer; the ongoing campaign turns what was once an overlooked color catalog into a living, ever-growing library of endless creative possibilities.
