The Challenge
The Super Bowl might be food delivery's biggest day — but while pizza and wings are gobbled by the millions, candy rarely makes the cut. So how did Skittles get itself added to the Big Game shopping list? By delivering something never delivered before — a Big Game ad.
The Solution
In partnership with Gopuff, we created an unprecedented brand experience: order Skittles for the Super Bowl, and you might get a live performance of our Big Game ad on your front lawn. And it worked: A 256% YoY sales lift on Gopuff during Super Bowl week, our biggest Skittles sales day in Gopuff history, and 2.9B earned impressions — this is our most successful Big Game activation to date. Not only fueling cultural success, but most importantly, commercial success too.
