Darre Van Dijk
Chief Creative Officer
Brand Experience Jury
Darre has been the Chief Creative Officer of TBWA\NEBOKO since January 2016.
Before joining TBWA he was CCO of Ogilvy & Mather Amsterdam for 10 years.
His award list is over 190 awards from all major festivals including a Grand Prix in Cannes for the highly acclaimed campaign "Why wait until it’s too late" for funeral insurance company DELA. The campaign gained more than 50 awards worldwide and was also turned into a TV format produced by John de Mol’s Talpa.
His passion for creative storytelling goes hand in hand with the passion for making music. Under his alter ego Darius Dante he writes, composes and produces music that has found his way onto the charts and into award shows, being awarded with Lions & Clios in the music & entertainment categories. At Ogilvy, he was part of the global Coca-Cola team responsible for the "Choose Happiness" campaign, launched in may 2015, that swept across the world — with ads like "Smiling babies" and "What are you waiting for," which became one the most Shazam-ed ads in 2015.
He also produced and released a music track for Coca-Cola — "The choice is yours" — that is featured on Ubisoft's number-one dance game "Just Dance Now 2016," putting Darius Dante between Rihanna and Beyonce.
The work coming out of TBWA\NEVBOKO represents Darre’s philosophy of making more than just ads. Work that is part of pop culture, like Heineken’s "The Invention" or the Heineken pop-up Bakery, McDonald’s "Maestro" and "McTrax," that put music at the core of its idea, or the Appie Today formats for Albert Heijn Superstores that is among the top of the most watched YouTube branded content in the Netherlands.
He is seen as one of the best storytellers in Dutch advertising and he loves to inspire others by making work that gives you a smile, goosebumps or a tear.