Gina Ridenti
TBWA\Italy Group
Executive Creative Director
Direct Jury

Gina currently serves as Group Executive Creative Director of TBWA\Italy, where she shares the responsibility together with Hugo Gallardo.

She started her career in advertising in 1996 in Y&R, moved to DDB and then to TBWA, evolving from copywriter to creative director.

Gina was responsible for driving the creative vision and deliver for Eni, the global energy supermajor, serving also as European Creative Director for Eni Gas&Power division.

She has also been Creative Director of McDonald’s client for few years.

Gina's award collective includes ADCI, D&AD, NC Awards and shortlists in Cannes.