The Challenge
Winter in Poland is seriously cold. And Poles seriously hate the cold. In 2025, it was the coldest winter of the decade. The perfect moment for Drwala Burger -McDonald's winter icon, made to warm people up.
The Solution
To launch it, we turned a McDonald's restaurant into a live display of warmth. Using the visual language of thermo-vision, depth cameras and bespoke algorithms, we created interactive visualisations in real time. So people could not only enjoy Drwala Burger, but actually see warmth build around them - through movement, proximity and every bite.
