The Challenge
Finland is the world's happiest country for nine consecutive years. To secure future generations' happiness, the Finnish Institute of Health and Welfare launched a 100-year study that could solve some of the biggest well-being challenges of our time. But to succeed, the study had to include each of the 200,000 Finnish children born 2025–2029. It required an idea that could convince the parents of the entire Beta generation to join.
The Solution
By implementing AI in an unprecedented way, we gave the study a recruiter expecting parents couldn't turn down: their own, unborn child from the future. To convince their parents to join the study, the children had to be biologically and socially grounded; not only look and sound like them but also know them as their real child would. In-depth interviews were carried out with four expectant couples to create Toral avatars. No existing tool could provide the biological plausibility required, so an automated, biologically grounded AI pipeline was built utilizing several AI models and biological research. It enabled parents to meet with their unborn children, a deeply emotional experience that was made into a short film that spread globally, starting a conversation on how we can protect the welfare of generations to come with decisions made.